Green Goods medical marijuana dispensary opened Wednesday along Route 378 outside Bethlehem, offering what one of its physicians calls a research- and innovation-driven approach to cannabis as medicine.

It’s in the Saucon Valley Square shopping center in Lower Saucon Township, in a space formerly home to Radio Shack.

Green Goods is the dispensary brand of Vireo Health International Inc., which is also a grower-processor of medical cannabis. The dispensary carries its own Vireo products, as well as those of other Pennsylvania grower/processors, said Dr. Paloma Lehfeldt, Vireo’s Maryland-based medical science and patient liaison.

Prospective patients at Wednesday’s grand opening were able to meet with a prescribing physician set up outside the dispensary alongside information stands for products from Vireo, Whole Plants and Standard Farms. Take A Taco was selling food from its truck parked nearby.

The interior of Green Goods is off limits to anyone without a Pennsylvania medical marijuana cardholder, or certified caregivers. Proper ID must be shown through a camera at the door just to enter.

The patient experience can begin with a pharmacist consultation before even setting foot at Green Goods, and patients can also find a wealth of product information and online scheduling through the company, Lehfeldt said.

Green Goods’ goal is cut through the stigma of marijuana, with a motto of standing on the right side of wrong, she said. Vireo’s signature cannabis brand is its 1937 flower, a reference to the year of a marijuana tax that began cannabis prohibition in the United States.

Kurt Bresswein | For lehighvalleylive.com

Sample packaging of the 1937 cannabis flower line from Vireo Health International Inc. is displayed at the grand opening of Green Goods, Vireo’s medical marijuana dispensary brand, on Wednesday, Nov. 6, 2019, in the Saucon Valley Square shopping center off Route 378 in Lower Saucon Township.

Among the products Green Goods carries is a vaping cartridge sampler that Lehfeldt likens to a beer flight. Packaged with different vape liquid formulations of varying ratios of THC to CBD, the sampler offers patients a chance to see what works for them, or what might work best at different times of day.

Responding to nationwide incidents of sometimes fatal, vaping-related illnesses, Lehfeldt noted Vireo has had some 50,000 patients use its vape products with zero related illnesses. Green Goods patients also have access to a 24/7 surveillance call center to report any adverse effects.

Green Goods is one of five medical marijuana dispensaries in the Lehigh Valley, and the Lower Saucon location is its second to open following one in Scranton on Oct. 30. A third location is set to open in Stroudsburg, though the timeline was not immediately available Wednesday.

Medical marijuana is available in Pennsylvania for treatment of 23 qualifying conditions. Visit medicalmarijuana.pa.gov for more information.

Kurt Bresswein may be reached at kbresswein@lehighvalleylive.com. Follow him on Twitter @KurtBresswein and Facebook. Find lehighvalleylive.com on Facebook.